In the movie Octopussy (1983), Roger Moore as James Bond is offered a beer while being a passenger in a Volkswagen Beetle. The beer is Altenmünster beer, from the Allgäuer Brauhaus brewery in the region of Bavaria, Germany.
Heineken has been a partner of the James Bond film franchise since Tomorrow Never Dies (1997), but James Bond himself only drinks the Dutch beer in the latest films SkyFall (2012) and SPECTRE (2015).
During the 1960s spy boom, many products including clothing and accessories, were branded with James Bond or 007. One of the more fascinating items is the James Bond's 007 Special Blend.
Heineken today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SkyFall.
Heineken International today announced that it has partnered with EON Productions and Sony PicturesEntertainment to launch a world-wide promotional campaign for the 21st James Bond film,
StrawberryFrog has been tasked with developing a multimillion pound global Heineken campaign based on the brewers' relationship with the new James Bond film.
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