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Bennett Winch SC Holdall


photo © Löwenbräu AG, AB InBev
photo © Löwenbräu AG, AB InBev

photo © Bond Lifestyle
Löwenbräu beers at Franziskaner in Munich, Germany, during the 2013 Bond location tour with ThemePartyPeople. This is the bar where Bond celebrates his bachelor party (OHMSS novel) drinking 4 steins. Fleming doesn't name the brand but since they only serve Löwenbräu it is likely Bond drinks this brand here.
photo © Bond Lifestyle

007 drinks Löwenbräu beer in the novel Goldfinger and the short story The Living Daylights.

Ian Fleming’s short story The Living Daylights finds James Bond on assignment in Berlin, where he must protect an important defector by staking out and eliminating the KGB sniper known as “Trigger.”

While passing away the boredom in Berlin, Bond travels to a German café and drinks “Molle mit Korn,” a double-schnapps with a stein of draught Löwenbräu as a chaser. Although this German boilermaker may not seem to be a particularly Bondian combination, he frequently indulges in the local customs, including drinking as the locals do.

In the novel Goldfinger, Bond washes down a Enzian ("the firewater distilled from gentian that is responsible for Switzerland's chronic alcoholism") with "pale Löwenbräu" (Goldfinger, chapter 14).

While in Munich at the end of On Her Majesty’s Secret Service, Bond has an impromptu bachelor party in the company of an ex-Luftwaffe pilot, and together they drink several steins of unnamed German beer in the Franziskaner bar in Munich. As the beer is produced in Munich and the bar (currently) only serves Löwenbräu, it is very likely that they are drinking Löwenbräu, although the city is well-known and highly regarded for its many traditional breweries.

Löwenbräu, German for “Lion’s Brew,” has a rich history dating back to 1383. It is brewed in accordance with the Bavarian beer purity law “Reinheitsgebot” of 1516, and contains only the four pure beer ingredients of barley, hops, yeast, and water. Löwenbräu is a sweet, pale lager with a clean and refreshing hop finish, weighing in at 5.2%ABV. Today Löwenbräu is owned by beer conglomerate Anheuser-Busch InBev.

Thanks for Kyle for the alert

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