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Bennett Winch SC Holdall

AU 1 Goldfinger number plate for sale

21 November, 2023

Primo Registrations, a leading cherished number plate dealer, offers the ‘AU 1’ number plate, notably associated with the James Bond film Goldfinger.

AU 1 Goldfinger number plate Stoke Park

The AU 1 registration is expected to fetch over £300,000, Rolls-Royce not included
photo © Primo Registrations

This exclusive and personalised number plate is now available for purchase, catering to entertainment enthusiasts and investors recognising the growing trend of number plates as valuable assets, as well as the chance to own a piece of motoring history.

The plate is expected to fetch at least £300,000 through Primo Registrations.

The ‘AU 1’ registration, featuring the chemical symbol for gold (AU), once graced the black and yellow Rolls-Royce Phantom III of Auric Goldfinger in the 1964 film, establishing itself as an iconic cinematic reference.

AU 1 Goldfinger number plate Stoke Park

The original Rolls-Royce Phantom III at Stoke Park, filming location of Goldfinger
photo © Stoke Park

Peter Johnson, managing director of Primo Registrations, expressed his enthusiasm for the ‘AU 1’ registration, stating: "As iconic number plates go, this one has to be right up there with one of the best, not least of all because of the plate’s association with the famed car used by Goldfinger and Oddjob to smuggle gold out of the country! It’s also nothing new that short number plates are fast becoming increasingly popular, not only because of their aesthetically pleasing stature on any vehicle but because of their investment potential, too. The last time ‘AU 1’ sold, it realised a huge return on investment for its then-owner, and we anticipate the trend will only continue, especially with shorter plates. We can’t wait to see where this one will go in the future – maybe it’ll go onto another Rolls-Royce!”

AU 1 Goldfinger number plate for sale Peter Johnson AU1

Peter Johnson, managing director of Primo Registrations, with AU 1 number plate
photo © Primo Registrations

As number plates increasingly assume the role of investment pieces, the ‘AU 1’ registration represents a tangible asset with the potential for substantial returns as well as having a connection to one of the most celebrated film franchises in history.

AU 1 Goldfinger number plate for sale registration

With prices for similar two-letter, number-one plates ranging from £100,000 to £500,000, ‘AU 1’ offers a unique opportunity for collectors to own a piece of cinematic history for £300,000. 

If you are interested in ‘AU 1’ contact Primo Registrations via their website

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