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Bennett Winch SC Holdall

Bogner announces James Bond 007 Capsule Collection to celebrate partnership and anniversaries

19 January, 2022

Bogner and James Bond celebrate two anniversaries in 2022 with an exclusive partnership. A joint James Bond 007 capsule collection will be launched in Fall 2022.

Bogner x Bond 007 capsule collection announcement

The only teaser image released with the Bogner x Bond collection announcement

One image was shared on social media showing two people on skis and a white and red BOGNER 007 logo on a black snow kite.

Bogner 007 logo capsule collection 2022 james bond

Zooming in on the photo shows a red and white Bogner 007 logo on the kite

Both partners celebrate an anniversary this year: BOGNER is turning 90 years old and the James Bond franchise will celebrate 60 years since the first 007 film, Dr. No (1962), was released.

The partnership between Bogner and 007 started over 50 years ago when Willy Bogner Junior, son of Bogner’s founding couple had the honour of coordinating the world's first action ski scenes for On Her Majesty's Secret Service (1969), starring George Lazenby as James Bond.

It was not only Willy Bogner's own Olympic experience in alpine skiing, but also his outstanding camera skills that ensured the film’s spectacular ski descents through bobsled runs and crevasses were captured for the cinema audience. Building on the success of the first collaboration, Willy Bogner would go on to work on three more James Bond productions: The Spy Who Loved Me (1977), For Your Eyes Only (1981) and A View To Kill (1985). Bogner only recently, in 2019, stepped away from the day-to-day operations of the company.

Bogner clothing can be seen prominently in several of the Bond films (read more in this article).

George Lazenby as James Bond wears a blue Bogner suit in On Her Majesty's Secret Service.

James Bond also wears Bogner ski wear, as do many other characters in skiing scenes, in some of the Roger Moore films. James Bond wears a yellow Bogner suit in the famous opening sequence for The Spy Who Loved Me, while his attackers wear black and red suits.

Bogner yellow ski suit spy who loved me james bond

James Bond wears a yellow Bogner ski outfit in the opening sequence of The Spy Who Loved Me. The B logo on the zipper can be spotted clearly here in this close up.
image © Danjaq LLC, United Artists

Bogner black red suit jacket zipper logo spy who loved me

James Bond's attackers wear black and red Bogner ski outfits in the opening sequence of The Spy Who Loved Me.
The B logo on the zipper can be spotted clearly here as well.

image © Danjaq LLC, United Artists

In For Your Eyes Only, 007 wears a blue Bogner ski jacket, Bogner pants and Bogner gloves in most of the scenes in Cortina D'Ampezzo, while Bibi Dahl (Lynn-Holly Johnson) wears a red Bogner ski suit with black 'western' hat.

James Bond and Bibi Dahl wearing Bogner in For Your Eyes Only

A good photo of Bond wearing the blue Bogner jacket and Bibi wearing the red Bogner ski-suit can be found in the James Bond Encyclopedia on pages 107 and 143.
photo © Danjaq LLC, United Artists

Kristatos's henchman and olympic athlete Erich Kriegler (John Wyman) also wears a Bogner suit, black with green stripes.

In the pre-title sequence of A View to a Kill, another ski-scene, Bond wears a completely white Bogner outfit, including a jacket with a fur hood (recently sold by Prop Store), thermal shirt with zipper and gloves, and a pair of Bogner sunglasses.

James Bond White Bogner Jacket auctioned by Prop Store

Bogner white jacket with fur hood, used in A View To A Kill, was offered on the Prop Store Live Auction on 16 October 2014
photo © Prop Store

To mark the long-standing partnership as well as the two anniversaries, a limited 007 capsule collection will be launched in Fall 2022.

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Connolly x 007