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Affordable alternatives to the James Bond Seiko watches

30 April, 2019

Roger Moore wore several Seiko (digital) watches in his Bond films, most of which are currently sought-after and quite expensive. We'll pick a few of them here and offer affordable alternatives.
 

Seiko G757 Sports 100

The Seiko G757 Sports 100 watch is used by James Bond (Roger Moore) in Octopussy (1983). The Seiko is equipped with a tracking device to locate the Fabergé egg, and is clearly visible several times in the movie: first in Q's lab (Bond is already wearing the watch before Q explains what it can actually do), and later it is used to track the Fabergé egg.

There are a few variations of this model. For more details on the exact Seiko model seen it the film, read this article.

Since the Seiko G757 Sports 100 is currently hard to find and quite expensive if you do find it, it's worth looking at affordable alternatives for this watch. If you want a Seiko, look for other vintage Seiko G757 models on eBay and you'll find similar models, without the black 'horseshoe', at reasonable prices.

'Casio Royale' Casio AE1200WHD-1A
If you want to have something much more affordable with a similar look, check out the Casio AE1200WHD-1A with silver coloured case and stainless steel band. The watch doesn't have a Fabergé egg tracking option, but does looks quite cool and spy-like with the digital Word Map and round clock on the top.

Seiko G757 5020 affordable alternative budget Casio

Seiko G757 Sports 100 (left) and Casio AE1200WH (right)

It features World Time, Stop Watch, Alarm, LED Light with Afterglow. It always shows your local time in the 'analog' round part (top left of the watch face) and can display a second time the main part.

The watch has already gained a cult status online because of its resemblance to the Bond Seiko and the amazing value for money that this watch offers. The Casio is sometimes even reffered to online as the 'Casio Royale' and pictures are posted on instagram under hashtag #casioroyale.

The Casio AE1200WH is available on Amazon for $22 (USA), eBay or Amazon.co.uk (£29.99 UK), Amazon.de or Christ.de (Germany).
 

Seiko H357 5040

Just like the Seiko G757 Sports 100, the Seiko H357 as seen in For Your Eyes Only is currently very hard to find and quite expensive if you do find it. If you want a Seiko, look for other vintage Seiko H357 models on eBay models on eBay and you'll find similar models, with different colours or a slightly different case, but for lower prices (although still expect to pay hundreds of dollars/pounds/euros).
 

Casio AQ-230A-1DMQYES
If you want something quite stylish and functional, with an analogue and digital display, then the Casio AQ-230A-1DMQYES is a nice budget option. It's not exactly the same as for example the digital screen is at the bottom instead of on top, and it doesn't have the 'screws' and 'dark grey bezel'.

Seiko H357 affordable alternative casio

Seiko H357 (left) and the Casio AQ-230A-1DMQYES (right)

This Casio watch is small, the case measuring 38,8mm long x 27,8mm x 8,1mm high, but not that much smaller than the Seiko H357 which is slightly wider and higher, but not much longer.

As you can expect from Casio, it's loaded with features including Alarm, Stopwatch, Second time zone, Calendar and 12/24-hour timekeeping.

The Casio AQ-230A-1DMQYES is available at Amazon.com ($30), eBayAmazon.co.uk (£20) Amazon.de (€30) or Christ.de.
 

Timex V Cell Digital and Analog Watch
Another good option, but just as hard to find as the original Seiko, is a Timex V Cell Digital and Analog Watch (find it on eBay) from the 1980s or 1990s.

Seiko H357 Timex V Cell dual display digital analog watch

Compare the Seiko H357 (left) and the Timex V Cell (right)
Photo Seiko: Worthpoint / Photo Timex: Alex @newdwf

It has the digital screen on top, just like the Seiko and a dark grey dial with hour numbers next to the hour markers. The Timex has an alarm, stopwatch and date function. There are other vintage dual display Timex watches, but this is the most similar to the Seiko H357. Find it on eBay.
 

Seiko 0674 LC

The Seiko watch is seen in The Spy Who Loved Me (1977) when James Bond (Roger Moore) receives a ticker tape message printed on the watch, a classic Bond gadget feature in the film.

This is a tricky watch to replace with an affordable alternative. The design with the two buttons on the front of the case is quite unique, and the most similar products are other Seiko Quartz LC watches from the same era, but those are also worth a lot now, even though they didn't feature in the James Bond films. 

You can find similar vintage Seiko Quartz LC digital watches on eBay, try the following search terms: Seiko LC Quartz, 0439-5007A021-50000634-5019, 0624-5009M159-5028.
 

Seiko M354

James Bond (Roger Moore) uses explosives hidden in a Seiko M354 watch in Moonraker (1979). The watch features a Memory-Bank Calendar, basically allowing the owner to put in a short text entry on a specific date. You can still find it on eBay for a few hundred dollars - the price really depends on the condition of the watch.
 

Casio A168WA-1
The Casio A168WA-1 (or A168W-1) is a very popular and classic digital watch that features a similar vintage digital watch look as the M354, with white, yellow blue and red text on the black dial surrounding the digital screen. 

Seiko M354 vs Casio A168 comparison

Seiko M354 (left) and the Casio A168WA-1 (right)

Major differences include that the Casio A168 doesn't feature a Memory Bank Calendar, and the Casio case is resin while the Seiko M354 has a stainless steel case. But then the Casio costs only around €24 / £20 / $20 on Amazon.com, Amazon.de, eBay or Christ.de or you can easily find this watch in shops around the world.

Trivia: the A168 watch also featured in the movie Wanted, where it was worn by James McAvoy.

For the same price you can also check out the slightly smaller and different Casio A158WA (Amazon.com, Amazon.de, eBay) or Casio A159WA (Amazon.com, Amazon.de, eBay) case.


Casio DB-380-1 and DB-520-1
If you want a Databank function on your watch, then the Casio DB-380-1 (Illuminator, Multilingual Databank with 30 telememo pages) or Casio DB-520-1 (50 Telememo pages) might be an option.

Seiko M354 vs Casio DB-380-1 and Casio DB-520-1

Seiko M354 (left), Casio DB-380-1 (middle), Casio DB-520-1 (right)

These Casio Data Bank models still have a vintage vibe, although more 1980s than 1970s. The Casio cases are made of resin (compared to the more sturdy stainless steel case of the Seiko). Very cool is that you can create and see a (scrolling) text in the top part of the screen of the DB-520, that's quite a fun Bond-style gadget.

The Casio DB-520-1 is available on Amazon.com or eBay for around $25 - $30 (although vintage models from the 1980s can go for around $90). The Casio DB-380-1 can be found on Amazon.com or eBay for around $40.


Casio A500WEA-1EF
The last affordable option for the Seiko M354 is once again a Casio, the A500WEA-1EF model.

Seiko M354 vs Casio A500WEA-1EF

Seiko M354 (left) and Casio A500WEA-1EF (right)

The screen is quite different but the World map which shows the location of the World Time feature is a nice addition to the screen and makes it fun to look at.

This Casio watch is widely available, and online for example at Amazon.com, Amazon.de, eBay.

 

Seiko 7A28 7020 Quartz Chronograph

Another popular Bond Seiko watch, but not a digital one, is worn by James Bond (Roger Moore) in A View To A Kill (1985). A Seiko 7A28-7020 Quartz Chronograph watch can be briefly spotted in the pre-title sequence when Bond is getting comfortable in the submarine. The watch has a white dial with three subdials, a stainless steel case and bracelet, chronometer and tachymeter indicators. It doesn't have a date, although a similar model from Seiko was available with date window.

This watch is, like all Bond Seiko's, quite rare and prices are usually 500 € / £ / $ and up depending on the condition. 

It's not that easy to find a good affordable alternative for this watch. Obviously there are many chronograph watches with white dial out there, but to find a watch that captures the same style is quite difficult.
 

Seiko SSB025
A great alternative comes from Seiko itself: the Seiko SSB025.

Seiko 7A28 7020 alternative Seiko SSB025

The Seiko 7A28-7020 (left) and the Seiko SSB025 (right)

The Seiko SSB025 has the white dial, three subdials, and Tachymeter indicators. The case measures 44mm, so it's bigger than the Seiko 7A28. It's not produced anymore so getting harder to find, but it's still available at Amazon.com for $135, Amazon.co.uk for £130-158 or on eBay starting at $119 or at Christ.de for €199.


Seiko SSB297P1
Another option from Seiko is the Seiko SSB297P1. It features a white dial, chronometer and tachymeter. At 44mm the case is significantly bigger than the case of the 7A28.

Seiko 7A28 7020 alternative watch from Seiko SSB297P1

The Seiko 7A28-7020 (left) and the Seiko SSB297P1 (right)

The Seiko SSB297P1 is still widely available, for example at Amazon.com for $151, or in the UK at Amazon.co.uk for £121 or in Germany/EU at Amazon.de for €151.
 

Bulova Marine Star Quartz 96B255
An alternative option from a different brand is the Bulova Marine Star Quartz 96B255. This six hand calendar chronograph watch in stainless steel has a nice silver-tone finish and white dial, with three subdials.

Seiko 7A28-7020 Alternative Bulova

The Seiko 7A28-7020 (left) and the Bulova Marine Star Quartz 96B255 (right)

It is actually more meant to look like a diver's style watch instead of a sporty dress watch, and therefor doesn't have the Tachymeter indicators that the Seiko 7A28 has. It is not suitable for diving but only swimming and snorkelling. The 'Helium Valve' (top left of the case) doesn't work as a Helium Valve. With a case diameter of 43mm it's bigger than the Seiko, which measures 37mm excl crown.

The Bulova is not cheap with a suggested retail price of $450, but you can find it on Amazon for $198, Amazon.co.uk fo £187 or on eBay for $250 and up.
 

If you have any suggestions for better alternatives, please post a message below or contact Bond Lifestyle.
 


All copyrights for products, logos, images etc are held by their respective owners. Bond Lifestyle is not responsible for these articles, please take any queries up with the author.

Orlebar Brown

Comments

I would like to recommend the Casio AMW330-7AV chronograph as a substitute for four Bond watches. This watch has a white dial with three subdials and a date window, tachymeter scale and black elapsed time bezel. It sells for $109.95. With a stainless steel bracelet (20 mm.) it resembles the Rolex 6238 of OHMSS, the Seiko chronograph of A View to a Kill, the Breitling chronograph in the novel Carte Blance and with a striped NATO strap the Omega Commander.

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