Virgin in Quantum of Solace

James Bond loves Aston Martin cars and when it comes to even higher flying it now seems that Sir Richard Branson's Virgin Atlantic is 007's airline of choice.

James Bond loves Aston Martin cars and when it comes to even higher flying it now seems that Sir Richard Branson's Virgin Atlantic is 007's airline of choice.

For Virgin today announced that the airline will again feature in the new Bond film Quantum of Solace, starring Daniel Craig as 007.

This followed the cameo appearance that Sir Richard made in Craig's first outing as Bond in Casino Royale. Virgin aircraft were also seen in the movie.

Virgin's arch rivals British Airways cut out Sir Richard and airbrushed the Virgin logo from the film when showing it in their in-flight entertainment system.

BA was later expected to comment on what their in-flight policy will be when the new Bond film comes out in November this year.

Virgin also announced that it will be a global partner for Quantum of Solace and will be supporting the film's release with a series of promotional and marketing initiatives.

Sir Richard Branson, the Virgin Atlantic president, said: "Virgin Atlantic and James Bond make a great partnership - slick, smooth and renowned the world over. Casino Royale propelled Bond to greater success and we're certain that Quantum of Solace will set an even higher standard."