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Bennett Winch SC Holdall

Virgin Atlantic back to help 007 fight the bad guys

01 October, 2008

Virgin Atlantic, one of the world's leading long-haul airlines, has unveiled its campaign to promote its partnership with Quantum of Solace, the James Bond adventure in cinemas in the UK from 31st October.

virgin atlantic in quantum of solace 
Mathis and Bond in Upper Class

In the film, James Bond, played by Daniel Craig, flies Upper Class across the Atlantic. It's the second time that Virgin Atlantic has appeared in a Bond movie, after its successful partnership with Casino Royale, which became the most successful in the James Bond franchise.

Virgin's part in QoS
Quantum of Solace continues the high-octane adventures of James Bond from where Casino Royale ended and Virgin Atlantic had a part to play in the making of the new movie. One of the key scenes includes Bond sitting at the onboard bar of our Upper Class cabin. We can't tell you what happens as that would spoil the film, but it's a very emotional scene that takes place over a couple of Vesper cocktails!

The scene itself was filmed in January 2008 at The Base, Virgin Atlantic's amazing new facility near Gatwick Airport, the largest cabin crew training facility in Europe. Giancarlo Giannini who plays Mathis and Daniel Craig, completed filming in just one day. A few days later the 007 cast, crew and a huge amount of cargo took a Virgin Atlantic Boeing 747 to Panama to continue filming.

Promotion Virgin Atlantic will be promoting its partnership via Upper Class and Economy service advertising in print, poster sites (outdoor), online and through incentives with the travel trade. The airline will also be showing behind-the-scenes footage on its in-flight entertainment system onboard each flight.

The economy advertising promotes Virgin Atlantic's latest fares with the theme "You Only Live Once," highlighting the fact that, if we're going to fly abroad, there's only one airline to choose. The Upper Class advertising focuses on the airline's "Fastly Superior" check-in and security channel for business passengers at Heathrow Terminal 3's new Upper Class Wing.

Paul Dickinson, Sales and Marketing Director for Virgin Atlantic, said:

"As you only live once, Virgin Atlantic is the airline to fly with. Being James Bond's favourite airline means we have to live up to his desire to travel in style. Our new campaign will highlight our great range of fares and superior product offering compared to other airlines. We're delighted to be part of Quantum of Solace."

Daniel Craig reprises his role as Ian Flemings James Bond 007 in Quantum of Solace, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions' 22nd adventure in the longest-running film franchise in motion picture history. The film is directed by Marc Forster. The screenplay is by Paul Haggis and Neal Purvis & Robert Wade. Michael G. Wilson and Barbara Broccoli produce.

Official Virgin website

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