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Nokia launch No Time To Die ad campaign featuring Lashana Lynch

28 September, 2020

The final ad campaign for No Time To Die official phone partner Nokia has been released. Lashana Lynch features in the campaign for the new Nokia 8.3 5G in character as 00 agent Nomi.

lashana lynch no time to die pinewood studios aston martin triumph

Lashana Lynch on a Triumph Motorcycle next to an Aston Martin DBS, on the Nokia photoshoot at Pinewood Studios

The latest photo shoot features Lashana Lynch as agent Nomi on a Triumph motorcycle (another partner of No Time To Die) and an Aston Martin DBS (the car she drives in No Time To Die) in an action movie setting.

The shoot was captured on the new Nokia 8.3 5G phone and took place at Pinewood Studios, the place where Bond films are filmed.

lashana lynch nokia campaign shot on phone pinewood studios

Photos were shot on the new Nokia 8.3 5G phone

Nokia Lashana Lynch photoshoot pinewood studios aston martin

The shoot took place at Pinewood Studios, the home of Bond

Also a full length version of the Nokia commercial was released, which sees agent Nomi on a daring mission. We already saw a shorter version of the commercial earlier this year.

The commercial shows Lashana Lynch as Nomi on the banks of the River Thames spying on a group of bad guys, while she stays in touch with "T" via het Nokia phone.

"The only gadget you will ever need" begins as Nomi – a 00 agent, played by Lashana Lynch, who joins MI6 following Bond's retirement - arrives on a Triumph Thruxton motorcycle (Triumph is another partner of No Time To Die). Lashana Lynch wears a similar commando outfit as in No Time To Die. She climbs atop a London high-rise overlooking the River Thames. Here, she watches as a suspicious boat appears, prompting her to send a text message to fellow spy T on a cyan green Nokia phone.

Interestingly enough, in the first commercial released in March 2020, she's using a Nokia 5.3, but in the commercial released in September 2020, the phone was digitally altered to look like a Nokia 8.3 5G, compare below.

Nomi Lashana Lynch Nokia 7.2 ad

In the commercial released in March 2020, Lashana Lynch uses a Nokia 5.3 in the Nokia Ad Campaign...

Nokia phone in No Time To Die commercial has changed

...but in the commercial released in September 2020, the phone was digitally altered to resemble a Nokia 8.3 5G

Lashana Lynch: “The world we live in now means we all have the ultimate gadget in our pockets. It’s amazing what smartphones can do nowadays. I’m excited to be unveiling this new smartphone to celebrate the release of No Time To Die in November, and the Nokia 8.3 5G is proof that Bond gadgets are always ahead of the game."

"My first phone was actually a Nokia 3210 when I was about 10-years-old. In retrospect, it was my smartphone of the 90s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it's exciting to play Nomi who helps unveil a new smartphone for this iconic brand."

Will any of the new Nokia phones be seen in No Time To Die?

Nokia 2020 new phones

Nokia 5.3, Nokia 1.3, Nokia 5310 and Nokia 8.3 5G

Four new Nokia phones were officially revealed in 2020: the Nokia 8.3, Nokia 5.3, Nokia 1.3 and the 5310. As mentioned, the teaser advertisement Lashana Lynch as 00 Agent Nomi used a cyan green Nokia 5.3 in the ad, while in the latest commercial, this was changed to the 8.3 5G.

Nokia phones in No Time To Die

The phone that might actually appear in the film No Time To Die is most likely the Nokia 8.3 with its 5G capabilities, possibly used by Nomi.

Nokia 7.2Besides the 5G model, two other models have been officially mentioned to press by HMD (owner of Nokia): the Nokia 7.2 and the Nokia 3310.

The first images from the No Time To Die trailers of James Bond holding a phone suggest he will be the one using a Nokia 7.2, 6.2 or similar, a black or charcoal version (pictured on the right). This is not yet confirmed but based on the connection between Nokia and No Time To Die and the blurred images of the phone held by Bond in the trailer it almost certainly must be a Nokia. The model is hard to pin down as the phone seems to have a chrome / shiny side, which is different from any Nokia 7.2 or 6.2 available today. But this might be light effect, so it could still be the charcoal 7.2 as pictured.

Nokia 7.2 James Bond No Time To Die Daniel Craig

Bond seems to be using a Nokia in grey or black ut the phone seems to have a chrome / shiny side, which is different from any Nokia 6.2, 7.2, 5.3 or 8.3 available today (p.s. the shirt is by Rag & Bone)

Regarding the Nokia 3310 in the film, some intelligence that we gathered suggests that the iconic Nokia 3210 will make an appearance in Q's home office, but this is not confirmed. If the 3310 wil be seen and used by who stays a mystery for now.

Another possible Nokia might be seen below on M's desk. The photo is taken on the set during the Pinewood set visit of Prince Charles in 2019.

Nokia M desk No Time To Die

A yet unidentified phone on the desk of M on the set at Pinewood Studios

An explanation for the hard to identify phones of James Bond and M in these pictures might be that the phones were possibly prototype or prop phones, since the new Nokia models were not available yet at the time of filming.

The ad campaign was created by Grey London, and was written by Mark Fairbanks, Sue Higgs and Stephania Silveira. The commercial was directed by Amma Asante through Pulse. The production design is by Neal Callow who is art director for Daniel Craig's 007 films and one of the minds behind the 007 Elements, the Bond exhibit in Sölden.

"Few cultural properties place technology at the heart of their appeal quite like No Time to Die," Juho Sarvikas, global chief product officer at Nokia parent HMD, said.

"Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership."

Lashana Lynch als Nomi Nokia ad 2

Promotional image of Lashana Lynch as Nomi for Nokia

nokia lashana lynch nomi

Promotional image of Lashana Lynch as Nomi for Nokia

Nokia's tagline for the new Bond campaign is "the only gadget you will ever need", as can be currently seen on the Nokia website homepage.

nokia website no time to die lashana lynch nomi james bond

Stay tuned on more info on Nokia phones in No Time To Die.


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