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Bennett Winch SC Holdall

New Heineken No Time To Die Commercial: Worth the wait.

20 September, 2021

Heineken has released a No Time To Die commercial featuring Daniel Craig. Watch the video and find out what Daniel wears and where it is filmed.

Daniel Craig Heineken commercial The Campbell bar worth wait

The new campaign was developed by Publicis Italy, and plays with the delays of the release of No Time To Die. Craig carefully pours a Heineken beer and after tasting it, he says “Well worth the wait.”

james bond heineken commercial shoot new york

Watch the video:

Besides the reference to the Bond movie delay, there is also a new research by Heineken’s that beer is better after waiting a bit. Heineken carried out a real-world experiment where it tested 115 people. Each were provided with a cold Heineken or the brand's non-alcoholic option, following a wait of between zero and 30 minutes. The study found that those who waited 20 minutes had the highest levels of satisfaction.

Bram Westenbrink, global head of the Heineken brand, commented: “Heineken has been a proud partner of James Bond films since 1997. So, like all Bond fans, we also can’t wait for No Time To Die to hit cinemas. That said, we believe some things really are worth waiting for. And now we can prove it. Whether it’s an ice-cold Heineken or an action-packed blockbuster – the best things truly do come to those who wait.”

Location: The Campbell, Grand Central Station, New York

The commercial was filmed in the Campbell Bar. an iconic New York institution in Grand Central Station, which was recently completely renovated.

campbell bar new york

The Campbell, Grand Central Station
photo © Noah Fecks / The Campbell

The bar's selection of classic and modern cocktails, that highlight fresh ingredients, wines and locally brewed craft beers, are complemented by a menu of elevated bar fare and lunch specialties, including small plates, soups, salads and sandwiches.

The bar is located on the balcony level. Entrance at 15 Vanderbilt Avenue or from the elevator on the Oyster Bar Ramp.


deakin francis silver oval enamel cufflinksIn the commercial,Daniel Craig is wearing a black peak lapel tuxedo with 4 button cuff, a white Marcella dress shirt, what looks like a pair of Deakin & Francis silver oval enamel cufflinks and the Omega Seamaster 300 No Time To Die watch (also worn by Bond in No Time To Die) with mesh strap.

daneil craig cuff cufflinks omega seamaster watch

Previous No Time To Die Heineken commercials

Heineken already launched other commercials in 2020 featuring Daniel Craig more obviously as a James Bond character in this long commercial and a short commercial for the Heineken 0.0 alcohol free beer at a bar.

Heineken is a partner of James Bond since Tomorrow Never Dies (1997) and Heineken bottles will also be spotted in the movie No Time To Die.

With thanks to @dressinglikebond who recreated the shot the same day the commercial was released / and to @whatsdanielwearing for the details of Daniel Craig's outfit.

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