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Heineken 0.0 No Time To Die commercial features Daniel Craig... or James Bond

08 January, 2020

Heineken's first No Time To Die commercial has been released. Take a look at the short video which stars Daniel Craig as ... himself or James Bond.

As usual, the Heineken commercial is a smart and funny short video. This time playing with Craig and the James Bond character, as well as drinking on the job. It's never funny to explain the joke, but we'll take a closer look at some of the details in the clip.

In the 20 second commercial, we see Daniel Craig sitting at a bar in a tuxedo. A title reads "Daniel Craig vs James Bond".

Heineken James Bond No Time To Die commercial Daniel Craig vs

The barman gives him a martini, saying "Et voilà... the Double O". It's not a classic Vesper martini, but a drink with two large white (ice?) balls. But Daniel Craig corrects the bartender and points at the Heineken 0.0 alcohol free beer bottles. When the barman hands him the Heineken beer, Craig explains: "I'm working".

The final screen reads "Now you can. While working".

Heineken 0.0 James Bond Daniel Craig commercial No Time To Die Now you can while working

The character in the film is wearing his wedding ring, so either this is a hint that James Bond gets married in No Time To Die (unlikely) or that this is Daniel Craig the actor 'working' on the new Bond film, not James Bond working as a secret agent.

Heineken 0.0 beer james bond

Heineken 0.0 is an alcohol free malt beer, with low calories made using only natural ingredients. After initially launching in The Netherlands early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets, including the USA in 2019.

Another well-known commercial for Heineken 0.0 is also quite funny, watch it below:

Heineken is a long time partner of the James Bond series. It has been seen in the Bond films and making Bond related tv commercials for over 20 years, starting with Tomorrow Never Dies (1997) and then The World is Not Enough, Die Another Day, Casino Royale and Quantum of Solace, SkyFall and SPECTRE.

Read more about all the Heineken 007 collaborations here.

UPDATE: there are two more commercials starring Daniel Craig, but for regular Heineken beer, see them here.

Thanks to The Bond Experience for the alert


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