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I don't think you can call Jack overrated -- it is often regarded as poor quality but popular. I don't begrudge any whiskey its success, but if I am going Tennessee, I prefer George Dickel. I think Jack tastes like cigarette ash. But the beauty of whiskey is how different the same one can be to different people. One nerdy correction: bourbon has to be finished in new American oak, not pine. The law that defines bourbon isn't a Kentucky law; it is a national law, and internationally agreed upon, same as scotch or champagne. As mentioned by other commenters, the difference between bourbon and Tennessee whiskey is small, but it is a difference. It doesn't bug me that M would call Jack a bourbon -- he's English, after all, and might not know any better. Most people don't. But Bond as a stickler for such things, especially after his time in Kentucky, should have corrected his boss! :) If anyone wants to pick at it, I wrote an article about the literary Bond's love of whiskey: http://teleport-city.com/2013/01/12/bottled-in-bond-2/