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Bennett Winch SC Holdall

Brioni Suits

Pierce Brosnan wears a Brioni suit, and Turnbull & Asser shirt and tie and Dunhill cufflinks in this promotional image for Tomorrow Never Dies..
Pierce Brosnan wears a Brioni suit, and Turnbull & Asser shirt and tie and Dunhill cufflinks in this promotional image for Tomorrow Never Dies..
photo © Danjaq LLC, MGM, United Artists
photo © Brioni
Pierce Brosnan wearing a Brioni suit in The World Is Not Enough
photo © Brioni

photo © Brioni
Pierce Brosnan getting a Brioni suit fitted.
photo © Brioni

Brioni for James Bond

photo © Christie's
Brioni Tuxedo with Turnbull & Asser shirt, worn by Daniel Craig in Casino Royale. Auctioned at Christie's.
photo © Christie's

Brioni suits are worn by Pierce Brosnan in all of his James Bond movies and by Daniel Craig in Casino Royale.

Brioni, a famous Italian bespoke house, was introduced to Bond by costume designer Lindy Hemming in the movie GoldenEye.

In the book Dressed to Kill - James Bond The Suited Hero, Lindy Hemming explains that she wanted a company capable of tailoring in the Savile Row manner, and - because of GoldenEye's tight shooting schedule - could produce a lot of suits very quickly. She also wanted something that that was sheer luxury, unmistakably synonymous with expensiveness.

In GoldenEye, Tomorrow Never Dies, The World is Not Enough and Die Another Day, Bond wears Brioni suits, often combined with a Turnbull & Asser shirtTurnbull & Asser tie or Sulka tie, Dunhill cufflinks and Church's shoes.

In Die Another Day, Bond also wears a more casual Brioni blue floral shirt.

After the Brosnan Bond era, Daniel Craig continued the new Brioni tradition in Casino Royale.

Craig wore a charcoal gray Brioni suit, at the London press conference announcing his role of Bond in Casino Royale, and in the movie he wears Brioni as well. (Craig wore a Dunhill dinner jacket to the premiere of Casino Royale). The famous tuxedo worn by Bond during the poker scenes in Casino Royale is Brioni.

With the tuxedo he wears the Turnbull & Asser bow tie and shirt with S.T. Dupont Cufflinks and John Lobb Luffield shoes. According to a 2006 article in the Times Online, everybody at the casino table in Casino Royale was dressed by Brioni.

Just before Casino Royale came out, Brioni launched a £3,000 Bond-themed tuxedo, which had "James Bond" stitched into the silver lining and was sold in a few select stores.

Brioni has been worn by celebrities since the 1950s, including by stars as Clark Gable, John Wayne, Gary Cooper, Henry Fonda, Tom Cruise and Jude Law.

Find Brioni items online at and on eBay.


Brioni, Universe of Fashion

brioni universe book

A nice collectible is the book Brioni (Universe of Fashion), available at AbeBooks, Amazon or eBay for less than $20. The hardcover book features Pierce Brosnan on the cover.

Product Code: 

Summer Essentials 2024


Every one of my suits is a Brioni. The quality is impecable, and i would recommend them to those who need a hard wearing suit. Mine have even surrvived multiple skydives or even once jumping from a car at one hundred and thirty miles per hour.

Actually Bond quotes Savile Row as his tailor in FRWL and Anthony Sinclair created the conduit suit for Connery although he was not directly on the Row. Authentic Bond would have his suit made "Bespoke" on the Row. TnA doing the shirts and tie. Lobb bespoking the shoes also. Church's are actually of poor quality.

While it it true that Connery quotes his tailor as being on Savile Row, the Brosnan Bond quite obviously uses Brioni. Further, upon inspection in the more recent Bond's, most particularly Casino Royale, the Brioni label can be seen inside the suit jacket, the dinner jacket, etc.

This is not necessarily bad. It just goes to product placement, and Brioni's efforts to ensure it's place at the top of the 'mass' produced, high-end tailored goods market (although I'm a bit bias towards Kiton!)

quoting Sir WS: "Always go for English leather shoes, and never italian, with the exception of Berluti."

*ahem*, Berluti is French, not Italian.

Brioni suits are of impecable quality. I have survived unscathed numerous assasination attempts even without body armor. Probably the most amazing feat was against my buddy in facility. We were trading gunshots from a variety of power weapons; the Brioni suit did not show one sign of sweat from my body. By far the best video gaming attire. A++

Always be careful not to be involved in the hype when it comes to selecting something. Brioni does make fantastic garments. So does Oxxford, Gieves and Hawkes and others. As for the shoes, church shoes are incredible. Always go for English leather shoes, and never italian, with the exception of Berluti. As for the shirts, ,any of mine are T and A, but personally, I think Bond would look better in Borrelli.

berluti is based in france but was founded by and italian and is now run by olga berluti, so one could call it french italian perhaps...

this is very nice type of clothing specially the COFLINKS are looking dashing.

I just want to give a suggestion that "you should open an showroom in INDIA too"

Dahia Rajat

Having owned suits by Assets Andrew Fezza, Krizia, Emporio Armani and even american rack suits like Bachrach, I can easily say that Brioni better than any suit I have owned and Brioni is the nicest suit that I have ever got a chance to try on. If you are a man and into dressing like a "baller" ... hint. hint. 808s and Heartbreak...

Daniel Craig's Brioni suit at the announcement of him being James Bond was a charcoal blue suit, not straight charcoal.

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