Search form

When you purchase through links on this site, we may earn an affiliate commission. Read more.

Bennett Winch SC Holdall

Ian Fleming Publications celebrates 70 Years of 007

02 February, 2023

The year 2023 marks the 70 year Anniversary since the first James Bond novel Casino Royale was published, so we can expect special releases and events from Ian Fleming Publications.

The first date to mark in your calendar is April 13th 2023 when Ian Fleming Publications will be relaunching the original Ian Fleming Bond books.

The new editions will first be released in paperback and as eBooks, and later as special editions and hardcovers.

The 70 Years of 007 logo that will be used this year was designed for Ian Fleming Publications by Steven Aspinall.

70 years of 007

The logo was designed to make a visual connection to the literary Bond and features "Tea Chest" font. This was the same font chosen by Ian Fleming for the original dust jackets for the fifth James Bond novel From Russia With Love, where it accompanied the artwork of Richard Chopping.

The first four books had used a different font, but Robert Harling, writer, typographer and a close friend of Ian Fleming, recommended Tea Chest for the fifth novel. Harling had designed Tea Chest himself in 1939 and it became part of the house style for the subsequent UK editions of Fleming’s Bond titles. An iconic look was born, a classic melding of art, composition and typography that is still seen as one of the most beloved covers in literature.

Steven Aspinall, designer of the new logo, said, "007 is a global cultural icon – as both a graphic designer and a lifelong Bond obsessive, it’s been an honour to play a small part in keeping his literary spirit alive."

More about Steven Aspinall:

Ian Fleming Publications:

Add new comment


Connolly x 007