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One of the more subtle products placed in Bond films are Swan Vesta matches. The brand is mentioned in the Ian Fleming novel You Only Live Twice and we can see Swan Vestas in the movies On Her Majesty's Secret Service (1969), The Man With The Golden Gun (1975), Moonraker (1979) and Octopussy (1983).

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In the movie Octopussy (1983), villain Kamal Khan (Louis Jordan) drives a black Rolls-Royce Phantom II. This 1934 Phantom II, chassis number 181 RY, engine number TT 65, was and still is owned by the Maharaja of Udaipur (where the movie was filmed).

In the movie the licence plate reads KAM 1. The real licence plate is RSY 1.

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In the opening sequence of the movie Octopussy (1983), James Bond (Roger Moore) flies the smallest jet plane in the world, the Bede BD-5J.

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In the 1983 James Bond film Octopussy, several palaces in and around the town of Udaipur, India were used, most notably Shiv Niwas Palace (Bond's hotel), the Taj Lake Palace and Jag Mandir Palace which double as the home of Octopussy (played by Maud Adams) and Monsoon Palace (Kamal Khan's residence).

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James Bond is famous for using a Walther PPK gun. But in 1983, 007 seems to prefer another model, the Walther P5, in the two rival James Bond movies Octopussy and Never Say Never Again.

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The Seiko G757 Sports 100 watch is used by Bond (Roger Moore) in Octopussy. The Seiko is equipped with a tracking device to locate the Fabergé egg, and is clearly visible several times in the movie: first in Q's lab (Bond is already wearing the watch before Q explains what it can actually do), and later it is used to track the Fabergé egg.

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Bollinger and Bond is one of the most enduring marketing partnerships in motion picture history. Champagne Bollinger is featured in almost every Bond movie since Live And Let Die.

The literary James Bond first encounters Bollinger in the book Diamonds Are Forever, when Tiffany Case sends a quarter-bottle to his cabin on the Queen Elizabeth.

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The Alfa Romeo GTV6 gets to show off briefly in a thrilling high-speed chase with police in the movie Octopussy (1983). Stolen from a German woman using a telephone booth, allowing Bond to make it to the Octopussy's circus in time to warn the NATO General present there of the Soviet plot.

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