Breitling partners with Aston Martin

Breitling has entered a multi-year global partnership with Aston Martin Aramco Formula One Team and Aston Martin, becoming the team’s Official Watch Partner and releasing a first  Breitling x Aston Martin F1 watch.

Breitling has previously been associated with Bentley, another Bond-related car brand.

The new collaboration spans Aston Martin’s luxury automotive business and its Formula 1 programme, so we can expect some exciting collaboration models of these Bond-related brands, not just related to Formula One.

Both brands have a long history with James Bond. Aston Martin obviously being James Bond's car of choice in some novels and many films, while Breitling was featured in the movie Thunderball.

Breitling’s Top Time chronograph was adapted as a Q-branch gadget in the 1965 Bond film, worn by Sean Connery’s 007 as he operated behind the wheel of an Aston Martin DB5 on screen, while the pilot Derval wore a Breitling Navitimer.

That DB5 appears in the promotional imagery accompanying the partnership announcement, linking the new racing-oriented collaboration with two legacy names long associated with Bond lore.

Breitling's messaging mentions the James Bond connection and hints at future collaborations, probably in the form of more Breitling x Aston Martin watch models:

"By the 1960s, both Aston Martin and Breitling had come to embody a particular idea of modernity, where engineering was inseparable from style. They appeared together on screen in the James Bond film Thunderball (1965), when Aston Martin’s DB5 and a Breitling chronograph shared the frame. It was not about product placement, but a shared approach to iconic design and craftsmanship that continues today, with new developments to come as the partnership moves forward."

Promotional photos include a silver Aston Martin DB5, the most famous Aston Martin, strongly associated with James Bond.

The first Breitling x Aston Martin watch

The new alliance is being marked by the debut of a first co-branded timepiece, the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, scheduled for release in the third quarter of 2026. 

Limited to 1,959 pieces, the watch features design cues drawn from the Aston Martin Aramco livery, incorporates materials associated with motorsport such as carbon fibre, and carries performance-focused specifications including a titanium case and a COSC-certified movement.

The Breitling logo will feature on the AMR26 cars and team apparel for the 2026 Formula 1 season, which begins with the Australian Grand Prix in March.