beer

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Heineken has been a partner of the James Bond film franchise since Tomorrow Never Dies (1998), but James Bond himself only drinks the Dutch beer in the latest film SkyFall (2012). Though beer drinking may seem like a radical departure for 007, it is not the first time he’s had a beer, either on screen or on the page.

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During the 1960s spy boom, many products including clothing and accessories, were branded with James Bond or 007. One of the more fascinating items is the James Bond's 007 Special Blend.

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James Bond seems to favor the “champagne of beers,” Miller High Life, whenever his job brings him to New York. 

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007 drinks Löwenbräu beer in the novel Goldfinger and the short story The Living Daylights.

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Red Stripe lager is featured in the novels The Man with the Golden Gun and Dr. No and the movie Dr. No.

Heineken SkyFall partnership

Heineken today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SkyFall.

Heineken International today announced that it has partnered with EON Productions and Sony PicturesEntertainment to launch a world-wide promotional campaign for the 21st James Bond film, 

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StrawberryFrog has been tasked with developing a multimillion pound global Heineken campaign based on the brewers' relationship with the new James Bond film.

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