James Bond 007 Fragrance
The James Bond 007 Fragrance, designed by Eon Productions in association with Procter & Gamble, features notes of apple, cardamom, sandalwood, vetiver, lavender, moss and coumarin that will give you a retro feel.
Bill Brace, vice president of fashion brands for P&G Prestige said: “The aromatic feugere fragrance family came to prominence in the 1960s – it was unmistakably masculine – mossy and ferny. But that was a while ago, so we wanted to move it on and give it a much more modern and sophisticated shell, which is why there’s fresh apple, cardamom, sandalwood and vetiver.”
The 007 logo is embossed on the front of the bottle of the fragrance. The 'diamond shaped' pattern on the bottle and packaging looks similar to the pattern of the ST Dupont Diamond Head cufflinks worn by Bond in Casino Royale and Quantum of Solace.
The 50 year golden anniversary of James Bond films is marked with the introduction of a limited edition deluxe golden bottle of 75ml, now available at Harrods.
Retailer Kohl's will be the exclusive store to sell 007 Fragrance and related products in the USA, starting from October 17th.
In March 2013, a new fragrance called Ocean Royale (blue bottle) has been released. Ocean Royale features lime, anise, bergamot, sea breeze accord, iris, teak, tonka bean, coffee, cedar, sandalwood and guaiac wood. It is available as 30, 50 and 75 ml and 125 ml Eau de Toilette with aftershave lotion, shower gel and two types of deodorants. Ocean Royale is now available on Harrods.com:
- Ocean Royale 75ml (£32) buy now
- Ocean Royale 125ml (£42) buy now
The print ad campaign, which features a silhouette of a man who could be a member of MI6, has been designed by Greg Williams, who has created the Bond on Set books and campaigns for five most recent James Bond films. See a short trailer about Greg Williams and the 007 Fragrance photoshoot below:
This is not the first James Bond 007 branded fragrance. Other releases include JAMES BOND By A.B.R. Barlach, James Bond 007 “Tomorrow Never Dies” Parfum by Luca Bossi, and Avon created a Bond Girl 007 fragrance to be associated with the 2008 James Bond film Quantum of Solace.