Floris x Turnbull & Asser 71/72 Limited Edition

In 2016, Floris and Turnbull & Asser collaborated to launch 71/72 Eau de Parfum, which is poured by hand and released as a very limited edition.

The fragrance is limited to 200 bottles of 100ml, each personally poured, labelled and signed in-house by perfumer Penny Ellis. It was available online and in-stores.

In 2017 the fragrance was relaunched, and is available online at:

- Turnbull & Asser (£140 / $230 / €185)

- JomaShop (USA) ($100, on sale).

Also available in the Turnbull & Asser and Floris boutiques. The relaunched version has an updated bottle and box design and is not hand-signed.

Both Floris perfumers and British shirtmakers Turnbull & Asser have a strong connection with James Bond.

Turnbull & Asser and James Bond
Turnbull & Asser made dress shirts with the famous turnback cuff for Sean Connery in his Bond films, and Pierce Brosnan as James Bond wears several Turnbull & Asser ties. The last Turnbull & Asser items seen in a Bond film are the tuxedo shirt and bow tie worn by Daniel Craig in Casino Royale.

Floris and James Bond
Ian Fleming mentions Floris in some of his Bond novels and Fleming himself was a fan of the Floris 89 fragrance (named after the address of the Floris boutique on 89 Jermyn Street).

In the novel Dr. No, James Bond and Honeychile Rider use Floris Lime bath essence and Guerlain bathcubes to improve their bathing experience. They find these bath essences in their luxurious prison room in Doctor No's lair.

In the novel Moonraker: "Floris provides the soaps and lotions in the lavatories and bedrooms". In Diamonds Are Forever, Floris bath essence is mentioned: "He would have to send a cable to May to get things fixed. Let’s see - flowers, bath essence from Floris, air the sheets...".

Floris and Turnbull & Asser have their flagship boutiques on Jermyn Street, London. Turnbull & Asser's store is located on 71/72 Jermyn Street since 1903 - relatively recent compared to the incredible 286 years since the Floris store was opened (in 1730!) on 89 Jermyn Street.

The history and Britishness of the brands are a perfect match in the newly developed fragrance 71/72 (named after Turnbull & Asser's flagship location at 71/72 Jermyn Street). The fresh, woody and aromatic fragrance has been created to evoke the elegance of the rich wood furniture of both the Floris and Turnbull & Asser store interiors. For more details about the scent, visit the Floris website or the Turnbull & Asser website.

The fragrance in available online at Turnbull & Asser for £140 / $230 / €185.

Read more about the stylish launch event in the Turnbull & Asser store on Jermyn Street, London in June, 2016.