James Bond and Smirnoff have gone hand in hand for more than 50 years. The close partnership between Smirnoff Vodka and Bond began in 1962's Dr. No, when the villain hands Sean Connery a "Martini, shaken not stirred" made with Smirnoff Vodka. This monumental moment in film literally changed the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over. In the film version of Thunderball, Bond makes a martini on the rocks with Smirnoff vodka and Cinzano.
Bottles of Smirnoff can clearly be seen in Tomorrow Never Dies in the hotel scene in Hamburg, when Bond pours himself a drink from a bottle with vintage Smirnoff label (a bottle with similar old label can still be bought at TheWhiskyExchange). In The World is not Enough, Bond is being served a Smirnoff Black Label by Valentin Zukovsky.
In Casino Royale, a Smirnoff stand can be seen in the airport chase scene and in bar scenes.
Diageo-owned Smirnoff Vodka has again officially partnered up with the world's most famous secret agent in the James Bond movie Quantum of Solace. The partnership resulted in James Bond-inspired initiatives from Smirnoff in markets worldwide. The promotional campaign began in October 2008 with the Travel Retail Smirnoff Black limited-edition cocktail shaker at the heart of the campaign. The stainless steel cocktail shaker encases a 70cl bottle of Smirnoff Black vodka.
Other vodka brands
In the original Ian Fleming novels, James Bond actually preferred Polish or Russian vodka, during which time the only brand available in the West would have been Stolichnaya. Bond is also known to have even drunk Wolfschmidt on one occasion. Besides his famous "Martini, shaken, not stirred", James Bond was known in the novels to drink a shot of vodka straight, served with a pinch of black pepper. This was not for the flavor, he explains, but because it caused the impurities in cheap vodka to sink to the bottom.