Samsonite Xylem Business Case
In The World is not Enough and Die Another Day, Samsonite travel equipment is featured throughout the film, including cases from its Xylem, Streamline and Spark product lines. The Samsonite Xylem Scion aluminium business case plays a key role in the opening sequence of Die Another Day (2002). In the beginning of the film, Bond meets Zao in Korea. Bond arrives by helicopter, carrying the Samsonite Xylem Business Case, filled with diamonds. Apparently, a transaction has been prepared. Zao's men check the contents of the case.
In The World is not Enough (1999) Bond uses a Samsonite case at the Swiss banker's office in Bilbao. This case was designed specifically for the movie, but it is very similar to Samsonite's aluminum 800 series.
Best Buy Stores' 007 On-Line Promotion Features Samsonite
Samsonite aligned with Best Buy in its on-line promotional game Danger Around Every Curve. From October 6th through October 26th 2002 consumers who logged on to www.bestbuy.com/bond and navigated their way through villainous characters, had the chance to win the grand prize- a trip to the premiere of Die Another Day and many other prizes. Four Samsonite Xylem Business Cases were awarded as 1st prizes and 10 Samsonite Ballistic Business Cases as 4th prizes. Samsonite Xylem was featured in the game scenario.
Samsonite Promotes Bond Film at Retail
Samsonite participated in Harrods' "40 Years and 20 Films of Bond" event during the months of November and December 2002 in London. All Harrods' windows were decorated in Bond style, and included key Bond products, including Samsonite.